Choosing the right agent

For most families, selling their home is one of the biggest financial decisions they will ever make. The process can be daunting, with many important questions that need to be answered. Choosing the best real estate agent to market and sell your home can make all the difference, turning an otherwise difficult, stressful process into a comfortable, informed experience. As a local real estate expert, Alan’s many satisfied clients will affirm that he is honest, trustworthy and has an impeccable reputation and. will make sure that you get the best price for your home, in the least amount of time.

Competent pricing

Alan analyzes and determines home values in the local market every day. As a top real estate expert, he can help you determine exactly what your home is worth in the current market. Then, as an experienced professional, he'll market your home and negotiate on your behalf to sell your home at the best price possible.

Preparing your home for sale

Alan and his team of top staging professionals will come to your home and personally advise you of how to best prepare your home for maximum impact and to ensure that your home is the “best in its class”.

Marketing - local expertise & worldwide presence

Alan will aggressively market your home not just locally, but nationally and internationally. Through his professional contacts and affiliations, as well as his advanced technology tools, Alan can instantly put your home listing in all of the places qualified buyers are looking. Alan is certified as an Accredited Luxury Home Specialist, a Transnational Referral Specialist, a Green Real Estate Professional and an internet e-PRO.

In order to effectively market your home, Alan will formulate a custom marketing plan to achieve your specific goals and objectives. The components of the marketing plan include some or all of the following:

1. Submit your home to the Multiple Listing Service with high quality multiple color images.
2. Arrange for a Premium Video Tour of your home with voiceover and/or music.
3. Showcase your home with multiple color photos and a virtual tour, Nationally and Internationally on the WORLD WIDE WEB (71 million HPM), through all or some of the follow ing sites:
   • Realtor.com (Showcase Listing)
   • ColdwellBankerPreviews.com
   • ColdwellBanker.com
   • FloridaMoves.com
   • NYTimes.com
   • Google
   • Trulia.com
   • UniqueHomes.com
   • DoDocks.com
   • LivingChoices.com
   • BobVilla.com
   • RealEstate.com
   • Yahoo Real Estate
   • Viacom
   • HomeGain.com
   • SympaticoMSN.com
   • LendingTree.com
   • LuxuryFloridaHomesMag.com
4. Generate interest in your property through direct mail of our full color, Previews Collection of Exceptional Properties to over 50,000 owners of high-end properties throughout Florida and 20,000 high-end realtors and real estate offices.
5. Generate interest in your property through the direct mailing of 50,000 copies of the full color, Luxury Florida Homes magazine to: Fortune 500 CEO’s, high-end Realtors & owners of high-end properties throughout Florida, NY, Washington D.C., Pennsylvania, NJ, Ohio, Michigan, Colorado, Mass., Connecticut, Illinois, Maine Maryland & Rhode Island.
6. Target potential high-end buyers through our exposure in local, national & international publications such as:
   • Coldwell Bankers Homes Online (Spanish & English Versions)
   • Sun Sentinel
   • Distinctive Homes of South Florida
   • Previews International Homes and Estates Magazine
   • Unique Homes Magazine (sold on 14,000 news stands in 80 countries & mailed to 10,000 CEO’s and Celebrities)
   • Coldwell Banker’s Preview’s International Magazine
   • Miami Herald
   • Wall Street Journal
   • Luxury Florida Homes magazine (sold throughout Europe, North America & South America)
7. Design & prepare a full color Property Brochure of your home for use by potential buyers.
8. Create a unique website for your home.
9. Distribute your Property Brochure to select area residents, potential prospects and Realtors.
10. Prepare a Press Release regarding your property for distribution to Local and Regional media, when warranted.
11. Expose your property to over 120,000 Coldwell Banker sales professionals, via networking events and our proprietary Intranet site.
12. Increase interest in Coldwell Banker properties through Coldwell Banker’s affiliation with Cendant Mobility (now Cartus), the largest Relocation Network in the world (generating 125,000+ referrals each year).
13. Attract buyers through television, radio and national direct advertising... providing name recognition and top-of-mind awareness of Coldwell Banker’s properties.
14. When homebuyers contact me electronically to request additional information or a personal showing of your home, I will utilize our state-of-the-art LeadRouter wireless technology to provide immediate follow-up and information.
15. Network with Realtors on a daily basis, by telephone, e-mail and direct mail.
16. Gain the inside track to affluent prospects from around the globe through our Network of 4,000 offices and 550 Coldwell Banker International Offices in 30 countries.
17. Send Just Listed Cards to your surrounding area and other potential buyers, promoting your property “for sale”.
18. Hold a Broker’s Open House to assure maximum exposure to the area’s finest Realtors.
19. Hold multiple Open House events for a target group of prospects.
    

A smooth, trouble-free experience

Alan will protect your best interests throughout the entire process. You can leverage his years of experience as a top real estate consultant to negotiate the best price and the best terms for the sale. Moreover, he will answer all of your questions about every aspect of the selling and closing process. You will be informed and in control, every step of the way. It's Alan’s job to make sure your home selling experience is as comfortable and painless as possible!

Request a consultation

Alan is always available for a personal consultation by phone at 954-818-0813 or by email at Alan@PellingraRealtor.com. Feel free to contact him with any question at any time.